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Privacy notice for FOUNDATION orders

How we handle your information and your family’s photos when you create and order a FOUNDATION book.

Who is responsible

THIS CHILDHOOD is operated by Purp Capital Co Inc. The person responsible for privacy is our Privacy Officer, reachable at thischildhoodco@gmail.com. Our separate website privacy notice covers the waitlist and website analytics.

What we collect

Your account: your email address and the one-time codes you use to sign in.

Your family details: the names, relationships and ages or life stages of the people you include, your pets, your illustration choices and your dedication.

Your photos: the photos of people and pets you upload for the illustrations.

Your order: your name, email, billing address and country, the amounts, tax and payment status, which Stripe passes to us. We never receive your full card number.

Records of use: when you sign in, upload, pay, and receive or download your book, with technical information such as IP address and browser type kept by our hosting and security systems.

When you download your book, our storage provider records the time, your IP address, approximate location and device type; we keep this with your order records to prevent payment fraud.

Messages you send us, such as support and privacy requests.

Children’s information

Because FOUNDATION is about your family, you may give us your children’s names, ages and photos. Only a parent or guardian, or someone they have authorized, should provide them. FOUNDATION is for adults; we do not knowingly collect information directly from children.

How we use it

We use your information to create, review and deliver your book, to answer questions and handle corrections and refunds, to take payment, to prevent fraud and handle disputes, to keep tax and accounting records, and to keep the service secure.

We do not sell your personal information, show your photos publicly, use them in advertising or use them to train AI models. We send your photos to our image-generation provider only as visual references for your illustrations. We do not use facial recognition to identify anyone.

When you upload a photo, we convert it to a standard image format and remove embedded information such as location data. Photos are encrypted in transit and when stored, and only authorized members of our team and the providers below can access them.

Who we share it with

We use these service providers, each for its own part of the service: Stripe (payments; receives your billing details, not your photos); Supabase (sign-in, our database and private photo storage); Vercel (website hosting); Resend (sending email); Google (our support email); and PostHog, for optional website analytics only if you allow it, which never receives your photos, names or answers.

We use third-party AI image services to turn your photos into illustrations. Today we use Kie.ai (NEXUSAI SERVICES LLC, Denver, Colorado, USA), which runs image models from providers such as OpenAI. We send these services only your photos and scene instructions, never your names, email address, address or order details. Kie.ai’s terms allow it to use content only to operate and improve its services, so we cannot promise your photos are never used to improve its service. Kie.ai deletes uploaded files within 24 hours, generated images after 14 days and request logs after 2 months. We may change or add image services to improve quality or cost. We will update this notice before a new service receives your photos, and every service gets only the same limited information.

We may also disclose information when the law requires it, or to protect our customers or our business from fraud or abuse.

Where it is processed

We run THIS CHILDHOOD from Ontario, Canada. Our providers store and process information in the United States and possibly other countries (Supabase: us-east-1; Kie.ai: the United States and possibly other countries). Information held in another country is subject to that country’s laws.

How long we keep it

Unfinished editions you have not paid for, including their photos: deleted about 7 days after you last save changes.

Photos, reference images and working files for paid orders: kept while your book is being made, and deleted about 7 days after your book is delivered or your order is cancelled. If we need specific material to resolve a production problem or a request from you, we keep only that material, for up to 30 more days, and record why.

Your finished book files: kept for up to 12 months after first delivery so you can download them.

Order, payment, tax and refund records: kept as long as tax, accounting and legal requirements need them. We keep them for 7 years after the order. Support messages: kept for 2 years after your last message.

Deletion runs as a scheduled hourly process, so it is not instant. Backup copies expire on their own schedule (within 7 days), and copies held by providers are deleted under their own terms. Kie.ai deletes photos uploaded to it within 24 hours and keeps the images it generates for 14 days.

Your choices

While building your edition, you can replace or remove a photo. A removed photo is no longer used for your book, and its file is deleted with your unfinished edition’s other data.

To delete your edition early, email thischildhoodco@gmail.com. We stop your edition, and its photos and saved details are removed by our next scheduled cleanup, usually within two days. If you have paid and production has not begun, this cancels the order with a full refund.

You can ask for a copy of your information, or ask us to correct it, by emailing thischildhoodco@gmail.com. We respond within 30 days. If you are not satisfied with our answer, you can contact the privacy regulator where you live; in Canada, that is the Office of the Privacy Commissioner of Canada.

Security and changes

We protect your information with encryption, restricted access and separate storage for photos. No system is perfectly secure; if a breach affects your information, we will notify you as the law requires.

If we change this notice, we will post the new version here with its date. Material changes will not apply to photos you uploaded before the change without telling you.

Version: launch-policies-2026-10-16

Website and waitlist privacy

THIS CHILDHOOD is operated by Purp Capital Co Inc.. Postal contact: 8 The Green, STE R, Dover, DE 19901, USA. This notice describes the FOUNDATION waitlist on this website.

The current public website is a waitlist and does not accept family photos or create personalized books. Photo handling and its full privacy terms will be explained before a production upload becomes available.

What the waitlist stores

When you join, we store your email address, the date you joined and which waitlist form you used. For ongoing subscriptions, we record your explicit opt-in, its timestamp, source, wording and copy version, email confirmation and any unsubscribe request. We also record acknowledgment email processing and provider acceptance so a saved signup can be recovered if sending fails. This form does not request your child’s name, family photographs or book personalization details.

How your address is used

If you check the opt-in box and confirm your email, we may send FOUNDATION launch emails, parenting insights and product updates from THIS CHILDHOOD. Existing launch-only signups do not become ongoing subscribers automatically. Joining does not purchase a book or reserve a queue position.

Services and access

Vercel hosts this website, Supabase stores the waitlist and Resend processes acknowledgment email. These services process the information needed to provide their services, including operational and security records. The signup list is not available to public visitors.

We count visits to this website with Vercel Web Analytics. For each page view it records the page address (without anything after a ? or #), the website you came from, your approximate location (country, region and city), and your browser, operating system and type of device. It uses no cookies and we cannot use it to identify you: Vercel tells visits apart for one day only, using a temporary value it discards after 24 hours. We see totals only, which tell us how people find FOUNDATION. It is not used for advertising. It is separate from the optional PostHog analytics below, which still needs your permission.

The form uses a short-lived request limit to reduce abuse. Optional product analytics, when enabled, requires a separate choice on this site. If you allow it, PostHog receives a general label for how you reached our home page, such as direct, search, social, email or an ad, with the platform name when it is one we recognize, and selected step and action labels, to help us improve FOUNDATION. It also receives ordinary request metadata such as your IP address and browser details. We do not send your email, child’s name, answers, photos, free text, page URLs, the address of the page you came from or campaign names for analytics. We do not use session recording, advertising tracking or automatic event capture. You can change your choice through Analytics settings on this site. Withdrawing stops new analytics; it does not erase events already received. Declining does not affect your access.

Retention and removal

We keep your email address and subscription records while you are subscribed. If you unsubscribe, we stop these emails and retain your address, unsubscribe status, consent history and related delivery records to respect your choice and prevent accidental re-enrolment. Unconfirmed requests and earlier launch-only signups remain on file but are not active ongoing subscriptions; confirmation links expire after seven days. Unsubscribing or a link expiring does not automatically delete these records. You can contact thischildhoodco@gmail.com to request deletion or ask what we retain. We assess deletion requests individually and may retain records needed to honor an unsubscribe request or meet legal obligations. Our service providers may retain operational records and backups under their own retention schedules.

Use the unsubscribe link in our emails to stop these messages. Opening the link shows a confirmation button; pressing it records your unsubscribe request immediately. Rejoining requires a new opt-in and email confirmation. An earlier unsubscribe link continues to work after you rejoin.

To request removal or ask about your information, email thischildhoodco@gmail.com.

Optional product analytics

With your permission, we use PostHog to understand how people find FOUNDATION and where they need help. We send a general label for how you arrived, such as search, social or an ad, and selected steps and actions. We do not send names, answers, photos, email addresses, page URLs, the page you came from or campaign names. PostHog also receives ordinary request metadata, such as your IP address and browser details. Session recording and automatic capture are off. Read our privacy notice.